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 Post subject: Good read
PostPosted: Tue May 17, 2005 10:47 am 
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Joined: Wed Dec 31, 1969 7:00 pm
Posts: 1304
Location: Finleyville, PA (outside the PGH taxes!)
This may be about computer hardware, but the parallels to paintball equipment are all over the place.

http://www.overclockers.com/tips00779/

Quote:
... in an age when consumers are motivated by irrational wants instead of objective needs and "there is almost no connection between what is actually there and what we believe," presenting stolid factual information about a product is a losing strategy. Instead, marketers should tell "great stories" about their products that pander to consumers' self-regard and worldview. Examples include expensive wine glasses that purport to improve the taste of wine, despite scientific proof to the contrary;...

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Later,
Bryan "Azzy" Spiegel
www.riversiderenegades.com
[url:3eidvjl2]http://www.PaintBallCity.org[/url:3eidvjl2]


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